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Forbes ranks Kentucky as 2nd most valuable college basketball program

The North Carolina Tar Heels won’t be defending their title in this month’s NCAA tournament, but when it comes to team value they can claim bragging rights for another year.

John Wall

John Wall

The North Carolina Tar Heels won't be defending their title in this month's NCAA tournament, but when it comes to team value they can claim bragging rights for another year.  The Tar Heels top our third annual ranking of college basketball teams with a value of $29 million, up 12% from last year when they also claimed the No. 1 spot. Their $17.7 million profit last season was greater than any other team and 70% higher, on average, than the rest of the top 20. But it's what the Tar Heels were able to do with that money that makes them the most valuable team.

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On This Day In UK Basketball History

On February 21, 1970, No. 2 Kentucky defeated LSU, 121-105.  Dan Issel scored 51 points, Mike Pratt 27 and Tom Parker 18 as UK outgunned LSU star “Pistol Pete” Maravich’s 64-point performance before 9,000 fans in the John Parker Memorial Coliseum.  This was the ultimate shootout between all-time SEC greats Maravich and Issel.

 

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