Reebok building wall of marketing with John Wall to support NBA comeback

John Wall Reebok Introduction
Introduction

has officially anointed as the player whom it believes will lead the brand out of the footwear shadows of rival and big brother/owner adidas.  Wall, expected to be the No. 1 overall pick by the Wizards in the NBA draft on June 24, will get to earn his reported $25 million, five-year deal with the company right out of the box. Wall will wear the new basketball line of Reebok’s ZigTech Zig Slash performance collection in the NBA, and will be featured front and center in a multi-media marketing effort scheduled to launch June 24 with a TV spot that will air during ESPN’s coverage of the draft.  Read full article here.

Zigtech Slash
Zigtech Slash