
Midnight Madness events coast to coast are becoming less and less about celebrating the opening of the college basketball season and getting a first look at this year’s teams. It’s more about recruiting the next team. Take Kentucky as an example. The school spent about $200,000 to put on a show Friday night before a packed Rupp Arena, according to the Lexington Herald-Leader. The Vegas-style event allowed the 23,000 fans — and television audience…