UPS began its March Madness ad campaign this week with spots that tie Christian Laettner’s famous game-winning shot against Kentucky in the NCAA tournament to the company’s logistics theme. “Everybody remembers the shot. But what about the pass?” says the deep-voiced narrator over video of Grant Hill making the long pass to Laettner. “No pass, no shot.” UPS said it’s the first time the company has used actual NCAA content in its advertising. Let’s hope it’s the last. Can’t help but wonder how much the NCAA made off this ad. The commercial is embedded below for those that can stomach watching it.