UPS can expect a boycott by Big Blue Nation effective immediately

UPS began its March Madness ad campaign this week with spots that tie ’s famous game-winning shot against in the tournament to the company’s logistics theme.  “Everybody remembers the shot. But what about the pass?” says the deep-voiced narrator over of Grant Hill making the long pass to Laettner. “No pass, no shot.”  UPS said it’s the first time the company has used actual NCAA content in its advertising.  Let’s hope it’s the last.  Can’t help but wonder how much the NCAA made off this ad.  The commercial is embedded below for those that can stomach watching it.

 


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