Tom Crean’s Twitter mistake reflects poorly on new digital recruiting freedoms

Tom Crean - photo by Michael Conroy | AP
Tom Crean – photo by Michael Conroy | AP

apparently needs more time to adjust to the new tech-friendly rules. The allows coaches to contact recruits via direct message, yet  forbids coaches from sending Tweets to prospects on public accounts. This specific measure has as its primary goal keeping communication between coach and player private. Crean’s Twitter gaffe gave his nearly 82,000 followers an up-close look into his recruiting tactics. have already reached their own conclusions. Without providing some context with subsequent Tweets, Crean’s initial message may have suggested an intimate relationship, almost as if his courtship transcends basketball purposes. Clearly, that’s not the case here. But the message paints a telling portrait for the extreme lengths coaches go to find favor with targeted prospects.


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