Kentucky's 15-year multimedia rights deal with JMI Sports guarantees the athletic department $210 million and promises to deliver significant exposure for UK programs.
The contract includes a $29.4 million signing bonus that UK will apply to capital projects.
That much we know.
What the new deal means to fans isn't as clear.
A breakdown of some of the key questions you might have about the deal, announced Monday morning:
Is one of those ‘capital projects' a new basketball arena?
Not at this point.
Though the city of Lexington's proposed renovation of Rupp Arena is on hold, UK Athletics Director Mitch Barnhart said Monday that “I think that's our preference” to continue playing basketball downtown.
Walter Cornett, of Glendale, Kentucky, is the owner and operator of Walter's Wildcat World. He founded WildcatWorld.com in 1998 making it one of the oldest Kentucky basketball fan sites in operation today.
