Yesterday, Ebay delivered a Christmas sneaker surprise – a virtual holiday drop, launching in partnership with NBA champion and sneakerhead Anthony Davis. eBay’s “Santa Sneaker Drop” kicks off with a digital short featuring Santa himself asking Davis for an assist delivering this season’s hottest collectible kicks. As the story goes, Davis ran into some trouble handling the sleigh, and when he swerved mid-flight, more than 500 pairs of the most coveted sneakers fell off the sleigh and scattered across the country. Santa was not happy.
To make things right, Davis is partnering with eBay to turn the dropped sneakers into a holiday sneaker drop – all in AR (augmented reality) for sneakerheads to post up and play. Now through December 24th, this virtual event will allow people to score one of 500 pairs of must-have kicks – including the Air Jordan 1 Travis Scott, the Nike Air Max 97 Sean Wotherspoon, and even the Jordan 1 Off-White Chicago.
“I never imagined having a chance to team up with the greatest big man of all time, and I’m grateful that eBay has given me this once in a lifetime opportunity to work with Santa this holiday,” said NBA star Anthony Davis. “Sneakers are at the top of millions of wish lists this year, and we’re hoping to make holiday dreams come true for sneakerheads across the country.”